Anua is the Korean skincare brand most closely tied to a single ingredient, heartleaf. Search the name and you will find questions about the Heartleaf 77% Soothing Toner, the heartleaf cleansing oil, the PDRN hydration duo, and a growing shelf of serums for tone and redness. Our full Anua collection covers all of it, from a first-step oil cleanser to a 10% azelaic acid serum.
This guide sorts the catalog into its real lines, explains what each one is built to do, and matches products to skin types. It also covers routine building, realistic timelines, and who might be better off with a different brand.
Who Is Anua?
Anua is a South Korean brand that describes its own approach as gentle yet effective, ingredient-focused skincare. Every Anua product we carry is made in South Korea, and the formulas tend to put one hero ingredient up front, often at a percentage that ends up in the product name. The 77 in the heartleaf toner, the 70 in the rice and peach formulas, and the 10 in the azelaic acid serum all point to the ingredient doing the heavy lifting.
That naming habit makes the brand easy to shop. You can read a label and know right away what the product is about. The textures follow a similar logic: thin, watery toners, light gel creams, and fast-absorbing serums that layer without fuss. If you are comparing Anua with other labels, our overview of Korean skincare brands puts it in context alongside the rest of the shelf.
The Heartleaf Line for Calm, Balanced Skin
Heartleaf, known botanically as Houttuynia cordata, is the ingredient most closely tied to Anua. The Heartleaf 77% Soothing Toner swaps plain water for heartleaf water, which makes up 77% of the formula. It is watery and lightweight, sits at a pH close to skin's own, and has no added fragrance. Centella, panthenol, and hyaluronic acid back up the heartleaf, so it works as a gentle daily step for skin that looks red or feels reactive. Curious about the ingredient itself? Browse our wider heartleaf and tea tree selection.
The line also covers cleansing. The Heartleaf Pore Control Cleansing Oil dissolves sunscreen, makeup, and sebum, then emulsifies into a milky rinse, though it does contain fragrance. The Heartleaf Quercetinol Pore Deep Cleansing Foam pairs a heartleaf water base with amino acid cleansers and a low dose of BHA for the look of clogged pores around the nose and chin.
PDRN and Hyaluronic Acid for Bounce
Anua's PDRN line pairs PDRN, a salmon-derived ingredient listed on the label as sodium DNA, with layered forms of hyaluronic acid. The PDRN Hyaluronic Acid Capsule 100 Serum combines it with eleven forms of hyaluronic acid plus hydrolyzed collagen, glutathione, niacinamide, and adenosine. The idea is hydration at different depths, so skin looks plump and dewy, while the texture stays thin enough to absorb quickly. If the ingredient is new to you, our explainer on what PDRN does in skincare covers the basics.
The PDRN Hyaluronic Acid 100 Moisture Cream is the companion moisturizer, a light gel cream with squalane and niacinamide that melts in fast and layers cleanly under sunscreen or makeup. It suits dehydrated skin and normal to combination types that want moisture without weight. One important note: because the PDRN here is salmon-derived, neither product is vegan, and anyone sensitive to fish or marine-sourced ingredients should skip them.
Rice 70 and Peach 70, the Glow Pair
Two Anua formulas are built on a base of roughly 70%. The Rice 70 Glow Milky Toner uses rice bran water as the majority of the formula, joined by niacinamide, ceramides, rice protein, and hyaluronic acid. It looks milky but feels light, leaves a soft and slightly dewy finish, and is fragrance free. Fans of rice in skincare will find it a gentle way to add glow without heaviness.
The Peach 70 Niacin Serum carries the same idea into the serum step. Peach fruit extract makes up just over 70% of the formula, paired with 5% niacinamide, alpha-arbutin, vitamin B12, and a mix of hyaluronic acids. It is fluid and fast-absorbing, aimed at a natural glow and, over time, the look of dark spots and patchy tone. Unlike the rice toner, it contains a light fruity fragrance, which matters if your skin is reactive. For more on the headline ingredient, see our guide to what niacinamide does.
Targeted Serums for Tone and Redness
Anua's more focused serums go after specific visible concerns. The Niacinamide 10% + TXA 4% Dark Spot Correcting Serum pairs 10% niacinamide with 4% tranexamic acid, backed by alpha-arbutin and a vitamin C derivative, for the look of dark spots, post-blemish marks, and dullness. Ceramide and hyaluronic acid keep it comfortable. Our tranexamic acid edit is the place to compare it with similar formulas.
The Azelaic Acid 10 Hyaluron Redness Soothing Serum combines 10% azelaic acid with Centella, hyaluronic acid, niacinamide, and panthenol. It is thin and slightly milky, with a soft natural green tint that disappears as you pat it in, and it is fragrance free. It is designed for skin that flushes or looks blotchy around the cheeks and nose, which puts it squarely in our picks for sensitive, red-looking skin. If azelaic acid is new to you, start once a day before moving to twice.
Which Anua Product Suits Your Skin?
Start with your main concern rather than the newest launch. Sensitive or easily reddened skin should look first at the Heartleaf 77% Soothing Toner and the Azelaic Acid serum, both fragrance free. Dehydrated skin that feels tight by afternoon belongs with the PDRN serum and cream. Dull, tired-looking skin pairs well with the Rice 70 toner and the Peach 70 serum.
Oily and combination skin has the most options. The heartleaf foam cleanser is built for midday shine and the look of clogged pores, the PDRN cream is light enough for combination types, and the Peach 70 serum absorbs fast without a heavy feel. For more ways to manage shine, our oil and sebum control edit is a useful next stop. If dark spots and uneven tone are the priority, the Niacinamide + TXA serum is the most targeted choice in the lineup.
Building an Anua Routine
A simple morning routine could be a gentle cleanser, the Heartleaf 77% toner, one serum, a moisturizer, and sunscreen. At night, start with the cleansing oil, follow with a water-based cleanser, then layer toner, serum, and cream. Our Korean skincare routine guide walks through each step in more detail.
When you combine serums, go from thinnest to thickest and keep strong actives spaced out. The Azelaic Acid serum's product notes say it layers well with niacinamide and hydrating serums, but it should be introduced slowly if you also use strong exfoliating acids or retinoids. If you are unsure where each layer goes, read our guide on how to layer skincare in the right order. Add one new product at a time and give it a couple of weeks before adding the next.
Authenticity and Buying From a Verified US Source
Popular Korean brands are frequent targets for counterfeits and gray-market resale. A fake or poorly stored product can mean an old batch, heat damage in transit, or a formula that does not match the label. Every Anua product at Vionine is authentic, sourced through proper channels, with fast US shipping.
Once a product arrives, storage matters too. Anua's own usage notes ask you to keep its serums and toners away from direct sunlight and high heat, and to close caps after use. Patch test anything new on a small area first, especially if your skin is sensitive.
Who Might Look Elsewhere
Anua is not the right fit for everyone. Several of its products contain added fragrance, including the Peach 70 Niacin Serum and the Heartleaf Pore Control Cleansing Oil, so very reactive skin should read labels closely. The PDRN products use salmon-derived ingredients, which rules them out for vegans and anyone with a fish or seafood sensitivity.
If you want a high-strength retinoid or an intense resurfacing exfoliant, the Anua products we carry lean toward soothing, hydration, and tone instead. Shoppers who love rich, occlusive creams may also find the textures lighter than they expect, since most of the line is built around watery toners, gel creams, and fluid serums.
How Long Results Take
Hydration and comfort show up fastest. A watery toner or a hyaluronic acid serum can make skin feel softer and look more refreshed within the first few uses, because those effects are about moisture rather than slow change.
Tone goals take longer. Anua's own notes on the Niacinamide + TXA and Peach 70 serums say brightening ingredients work gradually, so plan on several weeks of consistent daily use before you judge the look of dark spots. Wear sunscreen every morning during that time, since sun exposure works against visible progress.
Shop the Anua Edit
Four picks across the heartleaf, PDRN and serum lines.
Frequently Asked Questions
Is Anua a good skincare brand?
Anua is a solid choice if you like gentle, ingredient-led Korean skincare. Its products put one hero ingredient up front, such as 77% heartleaf water or 10% azelaic acid, and the textures are light and easy to layer. It suits people who prefer soothing, hydrating formulas over harsh actives.
Is Anua a Korean brand?
Yes. Anua is a South Korean skincare brand, and every Anua product we carry is made in South Korea. The brand describes its approach as gentle yet effective, ingredient-focused care.
What is Anua best known for?
Anua is most closely associated with heartleaf, the ingredient behind its Heartleaf 77% Soothing Toner, heartleaf cleansing oil, and pore cleansing foam. The catalog also includes a PDRN hydration duo, the Rice 70 and Peach 70 glow formulas, and serums for the look of dark spots and redness.
What is the best Anua product for sensitive skin?
Start with the Heartleaf 77% Soothing Toner or the Azelaic Acid 10 Hyaluron Redness Soothing Serum. Both are fragrance free, and both are designed for skin that looks red or feels easily bothered. Patch test first, as with any new product.
Anua Peach 70 or Niacinamide 10% + TXA 4%, which to choose?
The Peach 70 Niacin Serum is the gentler glow option, with just over 70% peach extract and 5% niacinamide in a fluid texture. The Niacinamide 10% + TXA 4% Serum is more targeted, pairing 10% niacinamide with 4% tranexamic acid for the look of dark spots and post-blemish marks. Choose Peach 70 for everyday radiance and the TXA serum when dark spots are your main focus.
Can I use the Anua azelaic acid serum with other actives?
Yes. Its product notes say it layers well with niacinamide and hydrating serums. If you also use strong exfoliating acids or retinoids, introduce it slowly and watch how your skin responds, and wear sunscreen during the day.
Are Anua products authentic at Vionine?
Yes. Every Anua product at Vionine is authentic, sourced through proper channels, with fast US shipping. Buying from a verified source is the simplest way to make sure the formula you get is genuine and properly stored.
