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About Beauty of Joseon
Beauty of Joseon is a Korean skincare brand that treats old recipes as living wisdom. Its name nods to the Joseon dynasty, and much of the range grows out of hanbang, the traditional Korean approach to herbal care, drawn in part from the Gyuhap Chongseo, a household encyclopedia written two centuries ago by the scholar Yi Bingheogak. The real move is not nostalgia: the brand pairs heritage botanicals like ginseng, rice, and propolis with modern actives, so a formula stays gentle and still does genuine work. Rice water and ginseng thread through the lineup to support the soft, comfortable feel of a healthy-looking moisture barrier.
The catalog is built around a few clear ideas rather than one-off launches. The Glow family chases a brighter-looking, more even tone, with the Glow Deep Serum: Rice + Alpha-Arbutin as the everyday brightener and the Glow Serum: Propolis + Niacinamide adding the tacky, nourishing finish propolis fans love. Hydration lives in the Dynasty Cream and Ginseng Essence Water, cleansing runs from the Radiance Cleansing Balm to gentle rice and green plum washes, and sun care, a brand breakout, covers the Relief Sun and Day Dew families.
What Beauty of Joseon Is Known For
For a brand rooted in gentle herbal care, one of its most talked-about products is a modern retinoid. The Revive Eye Serum: Ginseng + Retinal, which we stock, pairs ginseng root extract with retinal, the fast-acting form of vitamin A, plus niacinamide and a peptide, in a lightweight, silky texture made for the delicate eye care zone. It targets the look of fine lines, puffiness, and dark circles, and it makes a friendly entry point to retinal and retinol because you ease it in slowly instead of starting daily.
The other thing shoppers come to Beauty of Joseon for is smart, budget-minded aging support. Ginseng, peptides, and retinal recur across the range for the look of firmness and fine lines, while the Relief Sun and Day Dew sunscreens made the brand a daily SPF staple. One honest note for US shoppers: some of the UV filters in the Korean formulas differ from those on a typical American label, so read each product page, and wear sunscreen every morning when you use retinal near the eyes.
Explore related edits: Eye Care, Niacinamide, and Glutathione.
Frequently Asked Questions About Beauty of Joseon
Are Beauty of Joseon products authentic?
Yes, every Beauty of Joseon product at Vionine is 100% authentic, with fast US shipping.
What is Beauty of Joseon best known for?
Two things stand out: hanbang-inspired formulas that blend botanicals like ginseng, rice, and propolis with modern actives, and an affordable, well-loved sun care range. The Glow serums, the Dynasty Cream, and the Relief Sun sunscreens are among its most recognized picks.
What is the difference between the Glow Serum and the Glow Deep Serum?
The Glow Deep Serum: Rice + Alpha-Arbutin is the brightening workhorse, built around rice and alpha arbutin for a more even, radiant-looking tone. The Glow Serum: Propolis + Niacinamide leans on propolis and niacinamide for a nourishing, slightly tacky feel that many people find comforting. Choose the first for tone, the second for that dewy propolis finish, or layer them.
How do I use the Revive Eye Serum: Ginseng + Retinal?
Use it in the evening, patting a small amount around the orbital bone after cleansing and before moisturizer. Because it contains retinal, start two or three nights a week and build up as your skin adjusts, and always follow with daily sunscreen. A patch test over a full day is smart if your skin runs sensitive.
Is Beauty of Joseon good for sensitive or dry skin?
Many of its formulas are made with comfort in mind, using rice, ginseng, and propolis to support the feel of a soft, healthy-looking barrier. If your skin is reactive, introduce actives like retinal slowly and patch test first, and check the full ingredient list for anything you personally avoid.
Where does the Revive Eye Serum fit in my routine?
After cleansing and any watery toner or essence, and before your cream. As an eye-focused retinal, it works best at night, kept to the eye area, with moisturizer layered on top to keep things comfortable.