Enjoy 10% OFF your first purchase ! Code: WELCOME10
Enjoy 10% OFF your first purchase ! Code: WELCOME10
Enjoy 10% OFF your first purchase ! Code: WELCOME10
Enjoy 10% OFF your first purchase ! Code: WELCOME10
Enjoy 10% OFF your first purchase ! Code: WELCOME10
Enjoy 10% OFF your first purchase ! Code: WELCOME10
Enjoy 10% OFF your first purchase ! Code: WELCOME10
Enjoy 10% OFF your first purchase ! Code: WELCOME10
Enjoy 10% OFF your first purchase ! Code: WELCOME10
Enjoy 10% OFF your first purchase ! Code: WELCOME10
Enjoy 10% OFF your first purchase ! Code: WELCOME10
Enjoy 10% OFF your first purchase ! Code: WELCOME10





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A potent brightening formula powered by 10% Niacinamide, Triple Vitamins (B5, C, E), and Glutathione targeting uneven tone, dullness, and pigmentation. Haenam Hiami Rice Extract (10,000 ppm), rich in antioxidants and minerals, nourishes and revitalizes skin for a fresh, healthy glow.
Glutathione and Alpha-Bisabolol fade dark spots and suppress melanin production at multiple stages. 3-O-Ethyl Ascorbic Acid (stable Vitamin C derivative) provides antioxidant protection and brightening. Panthenol (Vitamin B5) soothes and strengthens the barrier. Tocopherol (Vitamin E) provides antioxidant defense. Seoul Edition 80ml formulated for international markets.
High-potency Niacinamide minimizes discoloration, regulates sebum, and visibly evens skin tone.
Haenam Hiami Rice Extract rich in antioxidants and minerals for nourishment and revitalization.
Multi-pathway melanin suppression for comprehensive dark spot correction and radiance.
Comprehensive vitamin complex for antioxidant protection, brightening, and barrier support.
Apply after cleansing and toning.
Dispense an appropriate amount.
Gently pat over face until absorbed.
Follow with moisturizer. Apply SPF in the morning.
Water, Niacinamide (10%), Butylene Glycol, Panthenol, Glycerin, Caprylic/Capric Triglyceride, Vinyl Dimethicone, Oryza Sativa (Rice) Extract (10,000 ppm), 3-O-Ethyl Ascorbic Acid, Cetearyl Olivate, 1,2-Hexanediol, Alpha-Bisabolol, Hydroxyacetophenone, Sorbitan Olivate, Glutathione, Tocopherol (Vitamin E), Sodium Hyaluronate, Adenosine, Allantoin
10% is a high concentration. Those with very sensitive skin should patch test before use. Most skin types tolerate it well when introduced gradually.
3-O-Ethyl Ascorbic Acid is a stable form of Vitamin C that does not oxidize like pure ascorbic acid, providing consistent brightening and antioxidant benefits.
Yes. Always apply broad-spectrum SPF in the morning when using brightening actives like Niacinamide and Vitamin C to maximize results and prevent new pigmentation.
Haenam Hiami is a premium Korean rice variety from the Haenam region, known for its high mineral and antioxidant content compared to regular rice.
Please verify on the product packaging. Patch test before first use.
A brightening serum with 10% niacinamide, rice extract, and glutathione that fades dark spots, controls melanin, and restores radiant even-toned skin.
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