{"title":"Anua","description":"\u003cdiv class=\"vn-coll\"\u003e\n\u003ch2 style=\"font-size:22px;font-weight:600;line-height:1.3;color:#1c1824;margin:0 0 10px\"\u003eAbout Anua\u003c\/h2\u003e\n\u003cp\u003eAnua is a Korean skincare brand launched in 2019 by the Seoul brand house The Founders, built on one clear idea: let a single, well-chosen botanical carry the formula instead of a long list of extras. That botanical is heartleaf, known botanically as Houttuynia cordata, a hardy plant with heart-shaped leaves that has featured in traditional East Asian herbal use for generations and is prized today for how it calms the look of redness and stressed skin. Anua's outlook, often described as skinimalism, favors short routines, honest formulas, and actives you can feel settling in. That soothing, plant-first thinking runs straight through its \u003ca href=\"\/collections\/tea-tree-heartleaf\"\u003eheartleaf-focused edit\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eRather than one sprawling line, the range is sorted by what your skin is actually asking for. At the center sit the heartleaf \u003ca href=\"\/collections\/tonics\"\u003etoners\u003c\/a\u003e and toner pads, the pieces most people meet Anua through, followed by focused \u003ca href=\"\/collections\/skin-serum\"\u003eserums\u003c\/a\u003e that take on redness, dark spots, and moisture one concern at a time. Around them are cleansers, from the Heartleaf Pore Control Cleansing Oil to the Quercetinol Pore Deep Cleansing Foam, plus richer finishers like the PDRN Hyaluronic Acid 100 Moisture Cream. Each step is made to layer cleanly under the next, so a full Anua routine feels light rather than piled on.\u003c\/p\u003e\n\u003ch2 style=\"font-size:22px;font-weight:600;line-height:1.3;color:#1c1824;margin:30px 0 10px\"\u003eWhat Anua Is Known For\u003c\/h2\u003e\n\u003cp\u003eIf one product made Anua a household name, it is the Heartleaf 77% Soothing Toner. Built around 77% heartleaf water, it has a thin, watery texture that sinks in with no stickiness, which is exactly why it took off across TikTok and became a perennial best-seller on Olive Young. People reach for it to prep and comfort skin that runs reactive, so it suits \u003ca href=\"\/collections\/sensitive-skin-products-red-dry-skin\"\u003esensitive, red, or dry skin\u003c\/a\u003e especially well, though its lightweight feel works for oilier types too.\u003c\/p\u003e\n\u003cp\u003eBeyond soothing, Anua has built out a strong targeted-treatment side. The Niacinamide 10% + TXA 4% serum and the Azelaic Acid 10 Hyaluron Redness Soothing Serum address the look of uneven tone and lingering marks, with \u003ca href=\"\/collections\/niacinamide\"\u003eniacinamide\u003c\/a\u003e doing much of the tone-evening work, while the PDRN cream and Rice 70 Glow Milky Toner lean into barrier comfort and a healthy-looking glow. None of it is meant to replace the basics, so pair your routine with a daily SPF each morning to help protect the results.\u003c\/p\u003e\n\u003cp\u003eExplore related edits: \u003ca href=\"\/collections\/pdrn\"\u003ePDRN Skincare\u003c\/a\u003e, \u003ca href=\"\/collections\/facial-cleansing\"\u003eFacial Cleansers\u003c\/a\u003e, and \u003ca href=\"\/collections\/dark-spots-uneven-tone\"\u003eDark Spots \u0026amp; Uneven Tone\u003c\/a\u003e.\u003c\/p\u003e\n\u003cdiv class=\"vn-faq\"\u003e\n\u003ch2 class=\"vn-faq__h\"\u003eFrequently Asked Questions About Anua\u003c\/h2\u003e\n\u003cdetails\u003e\u003csummary\u003eAre Anua products authentic?\u003c\/summary\u003e\u003cdiv class=\"vn-faq__a\"\u003e\u003cp\u003eYes, every Anua product at Vionine is 100% authentic, with fast US shipping.\u003c\/p\u003e\u003c\/div\u003e\u003c\/details\u003e\n\u003cdetails\u003e\u003csummary\u003eWhat is Anua best known for?\u003c\/summary\u003e\u003cdiv class=\"vn-faq__a\"\u003e\u003cp\u003eAnua is best known for heartleaf, or Houttuynia cordata, and above all the Heartleaf 77% Soothing Toner: a watery, non-sticky toner that went viral online and became one of Korea's most awarded formulas for calming the look of redness.\u003c\/p\u003e\u003c\/div\u003e\u003c\/details\u003e\n\u003cdetails\u003e\u003csummary\u003eHow do I use the Heartleaf 77% Soothing Toner?\u003c\/summary\u003e\u003cdiv class=\"vn-faq__a\"\u003e\u003cp\u003eAfter cleansing, pat a few drops over damp skin with your hands or a cotton pad, morning and night, then follow with serum and moisturizer. Its lightweight texture layers well and can also be pressed on as a quick midday refresh.\u003c\/p\u003e\u003c\/div\u003e\u003c\/details\u003e\n\u003cdetails\u003e\u003csummary\u003eWhat is the difference between the Heartleaf 77 Toner and the Rice 70 Glow Milky Toner?\u003c\/summary\u003e\u003cdiv class=\"vn-faq__a\"\u003e\u003cp\u003eThe Heartleaf 77% Soothing Toner is a clear, watery formula focused on calming and prepping reactive skin, while the Rice 70 Glow Milky Toner is a creamier, rice-based option aimed at soft hydration and a healthy-looking glow. Many people choose based on whether they want soothing or luminosity that day.\u003c\/p\u003e\u003c\/div\u003e\u003c\/details\u003e\n\u003cdetails\u003e\u003csummary\u003eIs Anua good for sensitive or acne-prone skin?\u003c\/summary\u003e\u003cdiv class=\"vn-faq__a\"\u003e\u003cp\u003eMany of Anua's heartleaf formulas are made with sensitive, redness-prone, and combination skin in mind. As with any new product, patch test first, and introduce stronger actives like azelaic acid or niacinamide one at a time so your skin can adjust.\u003c\/p\u003e\u003c\/div\u003e\u003c\/details\u003e\n\u003cdetails\u003e\u003csummary\u003eWhat order should I apply my Anua products in?\u003c\/summary\u003e\u003cdiv class=\"vn-faq__a\"\u003e\u003cp\u003eWork from thinnest to thickest: cleanser, then the Heartleaf 77% Soothing Toner, then treatment serums such as niacinamide or azelaic acid, and finish with the PDRN Hyaluronic Acid 100 Moisture Cream. In the morning, add sunscreen as your last step.\u003c\/p\u003e\u003c\/div\u003e\u003c\/details\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n","products":[],"url":"https:\/\/vionine.us\/collections\/anua.oembed","provider":"Vionine","version":"1.0","type":"link"}